The event will span all day-parts, to allow each business to support the cause in the way that works for their business. It will not be an outdoor street festival, but instead a community-wide opportunity to fight lung cancer while supporting Rittenhouse Row’s neighborhood businesses.
The event takes place on the weekend that would have been the annual Rittenhouse Row Spring Festival, Friday, May 21-Sunday, May 23, the member businesses of Rittenhouse Row will collectively fundraise to fight lung cancer.